How Phocuswright Uses REVvue to master Revenue Recognition and Forecasting

At Phocuswright, a leading authority in travel industry research and events, revenue accuracy isn't just a goal—it’s a necessity. Steph Novotny, a key financial leader at the organization, knows firsthand how complex and critical revenue management can be, especially in a business that combines events, research, and subscriptions.

Despite using heavyweight systems like Salesforce and NetSuite getting them to talk to each other clearly is a challenge—especially when it comes to matching revenue recognition dates and ensuring compliance with GAAP standards.

That’s where REVvue by APPropoz Solutions changed the game.

“Without REVvue, we’d be guessing each month and potentially recognizing revenue incorrectly—which could leave us open to fines,” says Steph. – replace with “failing the yearly audit”

The Power of REVvue

With REVvue, Phocuswright has been able to:

Accurately Reconcile Revenue: Custom-built revenue reports in Salesforce now provide a clear, secure view of revenue for each line of business up to two years out.

Match Deferred and Recognized Revenue: Monthly reviews ensure consistency between Salesforce and NetSuite—crucial for compliance and peace of mind.

Forecast with Confidence: Using REVvue generated reports, exported directly into Excel, Phocuswright can predict opportunity closings and future revenue with impressive accuracy.

Apply Complex Revenue Rules: Whether it’s based on event dates, amortization, or milestones, Steph and team rely on REVvue to apply the right revenue recognition rule for every scenario.

Support a Growing Team: REVvue supports not only finance but also cross-functional stakeholders across sales, marketing, and operations.

Beyond Finance: A Marketing Opportunity

REVvue can benefit subscription-based companies and those with complex milestone-driven revenues—highlighting its potential as a broader industry solution.

“REVvue helps us balance the books with confidence. It’s not just an operational tool—it’s strategic.”

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